www.LocalAdPower.com Local Business Customer Service Your Customer Satisfaction Advantage (part 1) Your CSA or Customer Satisfaction Advantage should be the core of everything in your business. I've talked about the CSA many times in previous blog posts and articles. Let me reiterate here. Most business owners focus on products and price. These are important but not nearly as important as your CSA. Let me prove this. Put two businesses side by side selling the same product or service. If their product is the same or almost the same price (and you should never campaign on the basis of price, which I explain in other posts)... one business will probably do better than the other one. You can't say it's because of location. You can't say it's price or better products. In one case in a large city I was visiting, there were two Starbucks across the street from one another. Identical twins. Except that one was crowded and the other one had 2 customers in it. I decided to go get a cup of coffee in each. Same price and basically same location. Yet there was a difference, definitely. In the one with no customers, the employees were dour and hardly said a word. The two customers that were in there looked like they were reading poetry. In the crowded one, they smiled at you brightly, asked you how your day was going, and gave you a little chocolate ball with your coffee if you wanted one. People were yucking it up at the tables. Which business would you rather own? If I were writing ...
Local Business Customer Service: Your Customer Satisfaction Advantage (part 1)
Posted Friday, October 26, 2012 in Advantage, Business, Customer, Satisfaction, Service by darcypyper
Local Business Customer Service: Your Customer Satisfaction Advantage (part 1) Video Clips. Duration : 1.95 Mins.
www.LocalAdPower.com Local Business Customer Service Your Customer Satisfaction Advantage (part 1) Your CSA or Customer Satisfaction Advantage should be the core of everything in your business. I've talked about the CSA many times in previous blog posts and articles. Let me reiterate here. Most business owners focus on products and price. These are important but not nearly as important as your CSA. Let me prove this. Put two businesses side by side selling the same product or service. If their product is the same or almost the same price (and you should never campaign on the basis of price, which I explain in other posts)... one business will probably do better than the other one. You can't say it's because of location. You can't say it's price or better products. In one case in a large city I was visiting, there were two Starbucks across the street from one another. Identical twins. Except that one was crowded and the other one had 2 customers in it. I decided to go get a cup of coffee in each. Same price and basically same location. Yet there was a difference, definitely. In the one with no customers, the employees were dour and hardly said a word. The two customers that were in there looked like they were reading poetry. In the crowded one, they smiled at you brightly, asked you how your day was going, and gave you a little chocolate ball with your coffee if you wanted one. People were yucking it up at the tables. Which business would you rather own? If I were writing ...
www.LocalAdPower.com Local Business Customer Service Your Customer Satisfaction Advantage (part 1) Your CSA or Customer Satisfaction Advantage should be the core of everything in your business. I've talked about the CSA many times in previous blog posts and articles. Let me reiterate here. Most business owners focus on products and price. These are important but not nearly as important as your CSA. Let me prove this. Put two businesses side by side selling the same product or service. If their product is the same or almost the same price (and you should never campaign on the basis of price, which I explain in other posts)... one business will probably do better than the other one. You can't say it's because of location. You can't say it's price or better products. In one case in a large city I was visiting, there were two Starbucks across the street from one another. Identical twins. Except that one was crowded and the other one had 2 customers in it. I decided to go get a cup of coffee in each. Same price and basically same location. Yet there was a difference, definitely. In the one with no customers, the employees were dour and hardly said a word. The two customers that were in there looked like they were reading poetry. In the crowded one, they smiled at you brightly, asked you how your day was going, and gave you a little chocolate ball with your coffee if you wanted one. People were yucking it up at the tables. Which business would you rather own? If I were writing ...
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